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Luxury Roadmap for 2019

Who can believe it’s 2019 already? To think — it was only two years ago that we first debuted the new Coldwell Banker Global Luxury® identity to the world. When I look back on all that we have achieved in such a short amount of time, I am simultaneously gratified and humbled. The power of the Coldwell Banker Global Luxury name has touched all four corners of the world. It has touched the finest homes and properties. It has touched lives. People know exactly what our name means. Excellence. Experience. Worldwide leadership.

Our plan for 2019 is to continue our brand’s amazing evolution as a trailblazer in global luxury real estate. Since it’s my first Editor’s Note message of 2019, I would like to share our roadmap for the year. We have big goals; we have small goals — but the common thread running through all of them is our excellence.

  1. Expand the Global Reach of Our Flagship Magazine.
    Our award-winning Homes & Estates magazine is already in Canada, Mexico, Europe, Asia, the Middle East, Australia and South America. This year, we plan to add even more countries for physical distributions. We will also be expanding delivery of this special advertising supplement to The Wall Street Journal as well. More affluent ZIP codes in major luxury hotbeds like Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Diego and San Francisco means more eyes on our agent’s listings.
  2. Expand Coldwell Banker Global Luxury Offices.
    In 2018, we launched six Coldwell Banker Global Luxury branded offices overseas in Barcelona, Paris, Biarritz, Italy, Ibiza and Thailand. Domestically, we unveiled five offices in San Antonio, Greenwich, Seattle, Dallas and Chicago. These offices are an important piece of the luxury puzzle for us, as they provide a physical expression of our luxury identity for the first time. They are places where affluent clients can go and feel comfortable. The experience is the same in every Coldwell Banker Global Luxury office space, no matter where they are in the world — world-class service, professionalism and expertise. This year, you can expect us to increase the number of our branded Coldwell Banker Global Luxury offices in prime cities across the globe.
  3. Increase the Reach of our Global Listing Syndication Program.
    Growing our digital presence remains one of our most important priorities as the luxury world becomes a much smaller and more connected place. Our global listing syndication program is already one of the most robust in the industry — but we are planning to reach even more areas of the globe this year.
  4. Grow Our Blog Audience.
    Whether you love looking at beautiful homes or exclusive interviews with today’s top interior designers, our official Coldwell Banker Global Luxury blog is the place to be online! In 2019, you can look forward to much more luxury lifestyle content, which will drive up our readership numbers even further.
  5. Continue Our Focus on Delivering Big Data.
    Part of the cachet of listing with the Coldwell Banker Global Luxury program is the long history and expertise that is built into our platform. Want data? Want market analysis? Want to understand the modern affluent consumer better? You’ve come to the right place. We have been delivering industry-leading products since our inception, and that will assuredly continue in 2019 with “The Report” and “A Look at Wealth” survey. Both agents and clients alike have found these data-driven resources to be invaluable, and they’re only going to get better with age! Our 2019 edition of “The Report” is in the works as we speak, due for February release. Trust me when I say that it’s bigger and better than ever!

    We have a lot to accomplish in 2019 — but we’ve already achieved so much. And there is much more to come in 2019. Happy New Year and welcome back.

Craig Hogan is the vice president of luxury for Coldwell Banker Real Estate LLC and a 20-year real estate veteran. When he is not traveling or offering his insights on high-end real estate trends, he spends time in Chicago, where he enjoys walking his rescue dog Cooper along the lakefront, collecting wine and satisfying his real estate “addiction” with a luxe open house tour or two.